Wednesday, February 15, 2023

$34M for Marine recruiting

Wunderman Thompson, Atlanta, Georgia, is awarded a $34,352,672
modification (P00032) to previously awarded, firm-fixed-price and
cost-reimbursable contract M95494-19-C-0020. This modification will
provide supplemental advertising initiatives including the development
of a tactical advertising strategy and production of a wide range of
advertising formats (e.g., TV, radio, print media, internet, and
direct marketing) to enhance Marine Corps recruiting efforts. Work
will be performed in Atlanta, Georgia, with an expected completion
date of December 2023. Fiscal 2023 operation and maintenance (Marine
Corps) funds in the amount of $34,352,672 will be obligated at time of
award and will expire at the end of the current fiscal year. The
Marine Corps Installations Command Contracting Office, Arlington,
Virginia, is the contracting activity.

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how about - anyone who enlists in 2023 gets a shot at a lottery of 34
prizes - each prize worth $1 million - lottery to be held in 2027 -
after serving 4 years or whatever the typical enlistment period is

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